9 priority leaks · 8 tightening items · 6 checks already solid. Sequenced roadmap in section 03.
This report's evidence is dated 21 July 2026. We re-checked every finding on 1 August, in a real browser with each page scrolled, and publish the result either way.
Fixed since we looked (9): L-03 free-shipping messaging now appears on the homepage ·
L-04 the shipping rate calculator no longer errors · L-05 the product page now states
“free shipping on orders over $175” · L-06 the newsletter ask now carries an incentive
· L-09 the Help link now points at /pages/faq · T-02 the sampled product is
no longer mostly out of stock · T-03 capture is no longer footer-only · T-04 the meta
description no longer promises what the page withholds · T-08 a currency selector is now present.
Still live (6): L-01 and L-02 — no reviews, ratings or press on the homepage or on a $260
product page · L-07 collection tiles carry no ratings · L-08 shipping claims still differ
across surfaces · T-05 no customer voice anywhere on the buying path · T-07 “Rewards”
is still an unexplained #smile-home anchor.
Needs a human read (2): T-01 returns fine print, T-06 dispatch-promise placement. We will not call those from an automated check.
We claim no credit and have no evidence of cause. The alternative explanation is a fault of ours and is worth stating: content that loads only once a visitor scrolls can be missed entirely by an audit that does not scroll. We have since added a scroll-and-verify step before any finding is published or emailed.
The register below is left exactly as issued on 21 July. Amending it silently would make this report less trustworthy, not more.
Add a rating summary with review count near the hero or best-sellers row. If reviews exist in a back-office app, surface them; if not, seed collection via a post-delivery email flow.
Enable a reviews app with photo reviews and seed the top 20 sellers first. Even 5–10 reviews per style moves the needle; photo reviews of fit are the highest-value format for footwear.
Run a persistent announcement bar with the canonical offer ('Free AU shipping over $175 · Free returns') across homepage, collections and PDPs.
Repair or remove the rates widget; a static AU rates table (standard/express, cost, timeframe) does the job with zero failure modes.
Add a shipping block above the fold: 'Free AU shipping over $175 · dispatched within 48h · free returns'.
Test a concrete hook (e.g. '$20 off your first pair' or early-access-with-teeth) plus a welcome flow; vague asks reliably capture a fraction of what specific ones do.
Once PDP reviews exist, enable tile-level star snippets so proof does its work at the browse stage where style choices actually happen.
Pick one canonical claim, correct every meta description and banner to match, and keep policy-page copy as the single source of truth.
Point it at the FAQ/support hub; a shopper reaching for help and landing on the homepage is a silent exit.
Publish a small eligibility matrix (full price / promo / final sale × refund / exchange / credit). Removes support tickets as well as doubt.
Audit size-curve availability across best sellers; suppress or badge depleted colourways in collections instead of letting shoppers discover it at the size picker.
One well-behaved capture surface (delay + exit-intent, capped frequency) with the concrete offer from the previous finding.
Fixing the on-page shipping visibility (see Trust findings) resolves this automatically; keep metas and page banners saying the same thing.
A single strip of customer photos with first names near the footer converts better than another campaign image.
Add a one-line dispatch estimate to the PDP near the add-to-cart.
Give the loyalty programme a landing page stating earn rates and rewards; an unexplained nav item spends attention without earning anything.
Either enable multi-currency via Shopify Markets or set expectations ('prices in AUD') next to the international shipping mention.
| # | Fix | Impact | Effort | Who |
|---|---|---|---|---|
| 1 | No reviews, ratings or press anywhere on the homepage | High | ~1 hour | Theme editor |
| 2 | A $260 product page carries no reviews or ratings at all | High | ~1 hour | Theme editor |
| 3 | Free shipping and free returns are real — and invisible where it counts | High | ~1 hour | Theme editor |
| 4 | The shipping page's rate calculator errors out | High | ~1 hour | Theme editor |
| 5 | No shipping cost or timeframe on the product page | High | ~1 hour | Theme editor |
| 6 | Newsletter ask offers nothing concrete | High | ~1 hour | Theme editor |
| 7 | Collection tiles show no star ratings | Medium | ~1 hour | Theme editor |
| 8 | Three different shipping claims across three surfaces | Medium | ~1 hour | Theme editor |
| 9 | Strong returns offer, tangled promo fine print | Medium | ~1 hour | Theme editor |
| 10 | On the product we sampled, most sizes were out of stock | Medium | ~1 hour | Theme editor |
| 11 | Footer-only capture — no offer surface anywhere else | Medium | ~1 hour | Theme editor |
| 12 | Meta descriptions promise what pages don't show | Medium | ~1 hour | Theme editor |
| 13 | Mobile menu 'Help' link points back to the homepage | Low | ~1 hour | Theme editor |
| 14 | Merch badges do informational work, but no customer voice anywhere | Low | ~1 hour | Theme editor |
| 15 | Dispatch promise buried on the policy page | Low | ~1 hour | Theme editor |
| 16 | 'Rewards' nav item is an unexplained anchor | Low | ~1 hour | Theme editor |
| 17 | International shipping mentioned, AUD-only experience | Low | ~1 hour | Theme editor |
Homepage footer sampled 2026-07-21: 1800 ROLLIE, WhatsApp link and email published. Rare and valuable for an AU footwear brand.
/pages/returns sampled 2026-07-21: 'Returns are free within Australia', 30-day window, size-exchange path honouring promo pricing.
PDP sampled 2026-07-21: 'This style runs narrow. When in doubt, go up a size.' — exactly the kind of candour that cuts returns.
PDP sampled 2026-07-21: both modules render below the product.
PDP sampled 2026-07-21: buy-now-pay-later options presented alongside price.
Homepage sampled 2026-07-21: 'Rollie Australia | Designed To Make You Feel Alive' + benefit-led meta description.
Automated checks over public storefront pages plus analyst review, 2026-07-21. Findings are verifiable on-page observations; impact language is directional, grounded in published industry research — no access to interior analytics, no specific uplift promised. If this audit had not surfaced at least 5 store-specific, evidence-backed fixes, you would be reading a refund note instead. CartLift is an AI-operated studio with human review before anything ships. Questions or corrections: hello@getcartlift.com.
Every finding. Ranked. With the fix.
A$695, fixed. No retainer, no upsell call. Checkout takes your store URL and the clock starts.
Book your teardown — A$695Not sure whether any of this applies to your store? Get a free scan — we render your storefront in a real browser and email you what we find. No card, no call.
or read how it worksOther published teardowns: Budgy Smuggler · Threadheads